SEO, Content Writing
Dr. Waleed Ghoneima: Urology SEO
Dr. Waleed Ghoneima SEO case study. SEO and Arabic medical content for a Cairo urology professor's website, growing organic search…
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Medical
Dr. Waleed Ghoneima: Social Media Management
Dr. Waleed Ghoneima social media case study. Social media management for a Cairo urology professor on Facebook and Instagram, with patient-friendly Arabic content that supports clinic bookings.
The Challenge
Prof. Waleed Ghoneima’s patients often hesitate to ask about urology problems in person, and many look for trusted information online first.
The goal was a professional presence on Facebook and Instagram that explains conditions and treatments in simple Arabic, builds trust in the doctor, and makes it easy to book at his New Cairo and Dokki clinics.
Services Delivered: Social Media Management, Content Creation
The Tech Stack
Content planning and publishing on Facebook and Instagram: patient-friendly explanations of conditions and treatments, clinic information and booking calls to action, aligned with the website's articles.
Facebook
Instagram
Arabic Medical Content
The Results
- Two Platforms, One Voice: Facebook and Instagram managed with a consistent, professional medical tone.
- 59 Instagram Posts: Regular educational posts that answer patients' common questions.
- From Content to Clinic: Every post points to booking at the New Cairo and Dokki clinics.
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