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Non-Profit

CAPSCT: Mental Health SEO

CAPSCT SEO case study. SEO and Arabic mental health content for an Egyptian non-profit, reaching 460,000+ search impressions with an average position near 5.

The Challenge

CAPSCT offers psychological and social support in Egypt, but most people who need it start by searching for basic questions, such as what a therapist is or how a crisis differs from a mental illness.

The goal was to answer those questions clearly in Arabic, rank for them across the Arab world, and guide readers toward the association’s services.

Services Delivered: SEO, Content Writing, Translation

The Tech Stack

Research into how Arabic speakers search for mental health topics, clear educational articles in Arabic and English, and on-page and technical SEO with Rank Math, tracked in Google Search Console.

Google Search Console Rank Math Keyword Research Arabic Content Technical SEO

The Results

  • From 10 to 360+ Clicks a Month: Monthly clicks grew from 10 in June 2025 to 367 in July 2026.
  • Average Position 16 to 3.4: Rankings climbed steadily, and 826 of the site's top 1,000 search terms rank in Google's top 10.
  • One Article, 365K Impressions: The guide explaining what a therapist is ranks around position 5 and has been seen more than 365,000 times across the Arab world.
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