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E-commerce

Forma Store: E-commerce SEO

Forma Store SEO case study. SEO for a new supplements store in Hurghada, growing monthly impressions more than 20x and earning rich product results in Google.

The Challenge

Forma Store opened its online shop in early 2026, competing with national supplement retailers and marketplaces for the same product searches.

The strategy focused on making every product eligible for rich results and building brand searches, so local shoppers find Forma first.

Services Delivered: SEO, Content Writing

The Tech Stack

Product and category keyword research, product schema for rich results, and technical SEO for a custom Laravel store, tracked in Google Search Console.

Google Search Console Product Schema Keyword Research Technical SEO

The Results

  • Impressions Up 20x+: From 61 in February 2026 to more than 1,400 in August.
  • Rich Product Results: Product snippets appeared more than 1,700 times in Google.
  • Growing Brand Search: Brand searches such as "formastore" and "forma egypt" now land on Google's first page.
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