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Travel & Tourism
Lion Tours Egypt: Travel SEO
Lion Tours Egypt SEO case study. SEO and travel guides for a Hurghada tour operator, lifting its average Google position from 54 to under 8 and reaching visitors in 200+ countries.
The Challenge
Lion Tours Egypt sells Hurghada excursions and day trips to Cairo and Luxor to travelers from the UK, Germany, Russia, the Netherlands and France.
The strategy was to rank for the planning questions travelers ask, such as how to get from Hurghada to Luxor or Cairo and what Egypt is like in winter, and turn that traffic into tour enquiries.
Services Delivered: SEO, Content Writing, Translation
The Tech Stack
Keyword research around trip planning, long-form travel guides in English, German and Russian, and on-page SEO, tracked in Google Search Console.
Google Search Console
Keyword Research
Content Strategy
Multilingual SEO
The Results
- Average Position 54 to 7.6: Rankings climbed from an average of 54 in June 2025 to 7.6 in January 2026.
- From 6 to 150+ Clicks a Month: Monthly clicks grew from 6 to a peak of 157, with 212,000+ impressions in total.
- Guides Seen 40,000+ Times Each: The Hurghada-to-Cairo-and-Luxor guide and the Egypt in winter guide each passed 40,000 impressions.
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