The Challenge

Orient Discovery launched its new tour booking platform in spring 2026 with no search history, in one of the most competitive travel markets online: German holidaymakers planning trips to Hurghada.

Instead of chasing the hardest keywords first, the strategy targeted the practical questions travelers ask before they fly, such as visas at Hurghada airport, snorkeling for beginners and whether to book excursions in advance, and used that content to build authority for the tour pages.

Services Delivered: SEO, Content Writing, Translation

The Tech Stack

German and English keyword research, a travel blog answering real pre-trip questions, hreflang between both languages, and tour and review schema that earned review rich results, all monitored in Google Search Console.

Google Search Console hreflang Schema Markup Keyword Research German Content

The Results

Impressions Up 47x: From 214 monthly impressions in April 2026 to over 10,000 in August.
Average Position 34 to 13.5: Google rankings climbed steadily in the first six months after launch.
Ranking Where It Matters: 295 search terms in Google's top 10, with Germany bringing more than half of all clicks.